The Ultimate Social Media Content Checklist: What to post when you're a business owner stuck for ideas
Maintaining business social media profiles is hard work and pretty time consuming. Coming up with creative, diverse and relevant content and then creating a graphic sometimes feels very low on your list of priorities during a busy week.
But we also all know that social media is essential for your business to grow and thrive - being visible on social media is the number one marketing strategy that you must implement. As well as actually being there, you need to be consistent - educating and engaging your followers. Random and irregular posts don't give your potential clients the very best first impression of your fabulous business.
So what happens during those weeks that you're on a deadline or working long hours?
When posting to social media is the last thing that you want to do?
I plan posting schedules for lots of different and diverse businesses and need a constant bank of inspiration. So I'm sharing with you some of my go to ideas for those times when you're having a bit of a creative block:
Share what you're doing
Social media is a great way to drive interest and awareness of exciting changes within your business, so ask yourself these questions to trigger some content ideas:
Are you stocking a new brand/product?
Do you have any upcoming event?
Or maybe a special offer?
If you have a Facebook page, why not create an event that people can share? For tips on how to create a Facebook event take a read here.
Share your reviews
Testimonials from happy clients are priceless, and social media gold. As part of building a relationship with your followers, share snippets of kind words to show your expertise, customer care and above all, value for money. Don't keep them to yourself!
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Answer some of those FAQs
Do you often get asked the same old questions as part of enquiries from new clients/customers? Why not use a social media post to answer one of these? It's a great way to informing your audience a little more about your brand.
Increase your SEO
Create posts which include a link to your website - this will help your audience take the step to actually visiting your site, and while they're there hopefully have a bit of a look around. This is also a great way to boost your SEO!
Get to know your followers with insider secrets
Audiences engage most with the brands that they get to know, so why not share some of your personal story? This could be letting them know why you started your business, what your values are, or behind the scenes.
We all know that video content is where it's at in 2019 (76% of marketers say video has helped them increase sales and traffic - Wyzowl) so why not upgrade from a post with an image to a video (and you get extra points if you do it via Instagram Stories or a Facebook Live!)
Build a conversation
Whether you run a poll, ask your audience questions, or run a competition; getting your followers to engage with your posts will increase your impressions (the number of people who see your posts) and open you up to a wider audience.
When you have some spare time, why not build up a bank of posts so that when you are running short of time, you know that you have some great ideas ready to go? You could be super organised and add these to a scheduling site (such as Later for Instagram).
If creating, drafting and scheduling social media content with on-brand graphics is just not your bag, why not outsource this task to someone who loves doing this? You can see a little about the service I offer here and my rates here.
I'd love to know whether you found this helpful? Let me know in the comments below!
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