The user experience and user journey on your website is important. Having a well considered user journey and therefore creating a good user experience means you have a good chance of gaining a client or customer. A poor user journal and terrible user experience means you won’t… in most situations. There is an exception to this, when you are the only person who the website visitor can buy from, but you should still make it a nice experience. Don’t make it like the experience I had this morning.
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