Happy New Year! I can't believe it is 2019 already! I love the start of a new year, the chance to reset my goals and move forward with purpose and clarity of what I want to achieve in the next twelve months. As I know that a lot of people feel the same, I thought I would write a blog offering some tips on how to nail your social media strategy for 2019.
As we all know, social media is now pretty much an essential marketing tool for all small businesses, and with this in mind, here are five great ways to be at the top of your social media game this year...
Decide on the best platform for your business and clients
If you find social media a chore and struggle to find the time to maintain content on all of your platforms, it is probably a good idea if you take a step back and decide which platforms you feel best connect you to your followers/clients, and suits your brand the most. For example, if you are a lifestyle brand, or you have particularly visual content to share in order to promote your business, you are probably best suited to Instagram. Whereas, businesses such as salons or dog walking (for example) thrive on Facebook where there is the opportunity for clients to discover opening times, see reviews and ask questions.
It is also worth considering the target age of your clients... 73% of Facebook users are aged 30-49, whereas 53% of Instagram users are 18-30.
Plan, plan, plan!
Now that you have decided your primary platform, that can now be the one that you focus on engaging with your followers the most, whilst still maintaining a presence on the others.
How? By planning content! There are some incredible websites where you are able to plan and schedule your posts, meaning that you can spend a couple of hours a month planning a range of content suitable to your audience and scheduling it. Hurrah! No more scratching around for ideas to post when you realise you haven't posted for a few days! Try out some of the online tools and apps that help you schedule your content - personally, I love Planoly for Instagram (although there are others) and Hootsuite for all others. You may also like to get in touch with a virtual assistant, like me - someone who loves planning social media content for others.
To blog or not to blog?
The short answer is.... to blog! There are so many reasons that if you don't have a blog on your business website you should add one now, but a couple are...
Here is a sobering statistic for you.... only 10% of Facebook users see a post. That means that if you have 100 followers, you are only reaching 10 of them every time you post. This really underpins the importance of regular posting.
Analyse your performance
I admit, I am a bit of a number cruncher who loves nothing more than analysing data. One of the wonderful things about social media is the fact that we are able to measure the impact of what we do.
You may wish at this point, while you are considering your 2019 strategy, to anaylse the data of the previous year... which posts got the most likes? Which ones led to enquiries/bookings? Once you understand your audience, you can use this superpower to develop new content for them.
You should also start measuring your monthly performance. There are many factors that you can record each month, but at the very least you should be keeping track of your monthly:
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