Have you considered writing a blog for your business but aren’t sure if it’s worth the time and effort? Well, spoiler alert, it is!
Blogging is an effective way to grow your brand if you hone in on your overall objectives from the off and develop a solid content strategy.
Think about what you want to achieve from your blog and what each post needs to include to meet this aim.
Perhaps you want to generate leads or increase traffic to your website? Or maybe you want to build brand awareness, educate your audience or reinforce your core values?
Whatever your goals, set them out from the start and keep them in mind whenever you write.
Here are 5 ways to boost your business with a blog:
The user experience and user journey on your website is important. Having a well considered user journey and therefore creating a good user experience means you have a good chance of gaining a client or customer. A poor user journal and terrible user experience means you won’t… in most situations. There is an exception to this, when you are the only person who the website visitor can buy from, but you should still make it a nice experience. Don’t make it like the experience I had this morning.
Often as an entrepreneur, especially if you have a creative business, you are required to perform creatively and it can happen to experience creative block.
As a former fashion photographer, I have struggled many times with creative performance and creative block: back in my twenties, I suffered from panic attacks because I had to meet the deadlines and keep up creativity and production.
For this reason, one of my main topics of support as a consultant now is to help creative entrepreneurs reaching flow state on-demand and peak performance. And this means also to support them by getting unstuck from their creative blocks.
So, you understand what PR is (well done, my mum still looks at me blankly when I talk about my work and I have been doing it for 20 years) and you want to start using it to promote your business. You’ve got a great product or service that you want everybody to know about, that’s great. But before you rush to call your local paper or start looking to hire a PR consultant here are three things you should ask yourself before taking the next step
If you’re dabbling on Insta, but it’s just not clicking into place, keep reading: I’ve got 5 effective and easy ways you can immediately start feeling the Insta love:
Want to know a major secret weapon in my biz toolkit?
I love it!
It ticks all my boxes by giving my clients a five star onboarding experience while freeing up my time to do other things.
Is there any business owner out there who hasn’t been put in a tailspin from the Coronacoaster?
If you have been pivoting, multitasking, thriving, panicking, peaking, reacting (or maybe a combination of all of the above, maybe sometimes all of them on the same day) I’ve got five strategies to help you take a breath and start getting yourself organised and taking control of your business:
Life as a business owner is hard. Our days are long, we wear all the hats and we’re always being told all the things we *should* be doing to grow our businesses.
One thing that’s for sure, is that be present and consistent on social media is essential (sorry!).
The good news is that there are five ways to help you make things a little easier on yourself:
How's June been for you? In fact, how's the whole of 2020 so far gone for you and your business?
This week marks the halfway point of 2020 and now's the time to grab a latte/cuppa/smoothie (insert your drink of choice here) and look back at what you've achieved, whether your goals and focus have changed and get intentional about what to focus on for the rest of the year.
Things sure have changed since we last spoke, haven't they?
How are you holding up?
I'm now a full week into the 'everybody at home' thing, and wanted to share with you what I've learned in the past week about how to keep the wheels of your business turning in what looks to be our New Normal.
How are your new year resolutions going?
Was one of them to be more organised this year?
If you find yourself chasing your tail and never getting to the end of your to do list, here are some quick and easy wins for immediate impact...
So...you’ve got your head round Insta and then they go and change things, add new functions and totally throw you.
If you don’t yet use Instagram, or perhaps have fallen out with it, you might not think it’s the right platform for you.
OK... but what about if I tell you that Insta has 800 million monthly active users, and 500 million of those use it DAILY.
Holy Moly - that’s a lot of potential clients just waiting to connect with you.
Here’s a quick round-up of 5 trends we’re going to see on Instagram this year - and how you can use them to make your Insta super engaging and exciting for your trusty band of followers...
Happy New Year!
I'm guessing your new year goal includes something along the lines of 'be more productive', probably includes 'spend more time doing things I love' and most certainly there's a 'be more present at home' thrown in there.
Here are the top ten apps/websites that I've used daily in 2019 that will help your day be more fun, help you work smarter and more productively and pretty much work towards nailing those goals...
Well it's all happening in Insta World at the moment, isn't it?
Our fave app is rolling out so many changes for us all to get used to. Here's a little round up of some of the main updates to look out for...
Have you seen the news that the hidden likes has now been rolled out to the States and Australia? I haven't seen any word on when it will hit the UK, but we can probably expect to see this being trialled here in the next two years.
Are you using Canva to create your social graphics and now feel a bit meh about it?
Do you see others using the templates you do and want something a little different?
Well, keep reading my friend. I've done a round up of my fave Canva alternatives, so that you can find the right one for you to stand out from the crowd on Insta...
Pssst! Want Insta tips, productivity hacks and links to the best apps and websites to help you beat your To Do List and connect with your audience straight into your inbox? Click here